UX Copy - Ecomm

I craft language that guides customers through key moments in their journey, helping them shop with confidence while reflecting the brand’s unique point of view.

Retail App

I led voice and messaging for the launch of Pottery Barn’s core app, spotlighting features to give customers new ways to interact with their favorite brand.

Swatch Shopping Experience

From the right silhouette to the right fabric, my team crafted UX copy that guided customers through selection and customization, helping them make confident decisions online.

Design Services

The goal of this landing page was to highlight the breadth of Pottery Barn’s complimentary design services. I focused on clarity and inspiration, demystifying the process for customers while driving exploration across key product categories.